1ST Choice Training Solutions delivers customized training modules which are interactive, engaging and include job practice exercises to ensure new success habits develop immediately. ​ We partner with your team to develop a personalized training plan which reflects each person’s individual style and objectives. ​ Our focus is on core F&I products, customer profiling, communication fundamentals and improving your teams’ EQ. Our training solutions can be customized to suit the needs of all dealerships across Canada. It all starts with our Dealership Opportunity Profile. The D.O.P. provides us with an in-depth evaluation of the current state of your dealership processes, efficiencies and team proficiency. It represents the essential starting point for all coaching and training plans created and launched with your team.

We go way beyond the basic product selection and process analysis, to examine all of the influences impacting your customers’ experience. In addition to sales data, we include staff surveys and conduct journalist style interviews with key stakeholders in all departments. We then create a 360◦ view of your current state including your business practices and sales proficiency and revenue breakdown by product category.

Recommended coaching plan based on your Brand, Region, Industry Best Practices and the Learning style of each specific team member. ​ Our success coaches work with your team throughout their journey to help build their confidence and assist with their development of new success habits and techniques.